ENTERPRISE GTM ADVISORY - B2B AI & TECHNOLOGY
The map in.
A partner to grow once inside.
Breakthru helps B2B AI and technology companies sell into the enterprise — and build the services infrastructure to actually deliver once they do.
WHAT WE DO
Player & Coach: Four ways we help you grow.
We define your value narrative across product & services, standup the team and offerings to navigate large enterprise buyers, then lead key sales by your side.
01
02
Positioning & Narrative
We translate what you do into the language enterprise buyers use to make decisions. Risk, ROI, proof — not features. The result is the foundation that works across every deck, every channel, every room.
Enterprise GTM Strategy
Target account strategy, buyer committee mapping, deal architecture for complex multi-stakeholder sales. The go-to-market motion Fortune 500 buyers expect — built to execute, not just present.
03
Enterprise Sales Architecture Stand-Up
The layer most growth-stage companies underestimate. We design and stand up the relationship infrastructure between your product and your enterprise clients — client development teams, account management structure, consultative services. Where enterprise value is earned and retained.
04
Strategic Sales Leadership
Active support on live deals: navigating procurement, coaching through buying committee dynamics, unlocking relationships that move stuck pipeline. We've sat on the other side of the table.
PROOF
Selected work.
GLOBAL MEDIA ADVISORY
Creating clarity around what you sell and defining a services vision
Defined and implemented the product & services vision for a $50M global media advisory. Led NA business fractionally while integrating 2 acquisitions and leading GTM. Drove double digit growth and acquisition of 2 new F50 advisory clients.
AI CUSTOMER INTELLIGENCE PLATFORM
Building an enterprise client team that spans product & services
Led the design of enterprise client services operation — structuring teams, workflows, and consultative capabilities that turn software sales into retained enterprise revenue.
GLOBAL TECHNOLOGY CONSULTING
Standing up a global client development & solutions team
Built and led an integrated global client services and strategy team in marketing transformation across 7 acquisitions and more than $1.5B in acquisitions. Drove 150%+ in top line growth in attributable revenue.
GLOBAL CREATOR PLATFORM
Building a GTM partner strategy & and an integrated client & growth team
Designed and stood up the targeting framework and scoring, partner strategy, marketing vision, and executive engagement strategy. Created practical launch roadmap & stakeholder engagement plan.
ORGANIZATIONS WE’VE WORKED WITH OR WITHIN
Accenture
Ogilvy
The New York Times
Billion Dollar Boy
MediaSense
UNNAMED Studio
Vurvey Labs
Fortune 50 Healthcare
Private Equity
Global Talent & Recruitment
ABOUT
Zach Newcomb
FOUNDER, BREAKTHRU
I've spent twenty years inside the enterprise — media, advertising technology, data platforms, and AI. I have also navigated the world outside of it, building a $25M B2B marketing services business which we sold to Publicis in 2014. I've been on the buying side at Fortune 100 companies and have managed $1.5B in acquisitions and integrations. I've built and scaled the client services infrastructure that sits between product and buyer. And I've been the person standing outside the room trying to get in.
Breakthru exists because the most capable founders I kept meeting were building serious companies without a roadmap for how enterprise buying actually works — and without the infrastructure to deliver once they won. Not because they lacked the ability. Because they lacked the access and the playbook.
We offer the insider knowledge and operational architecture you shouldn't have to earn the hard way.
20+
Years enterprise sales & services
$1.5B+
Managed M&A & business integration
F100
Active buyer network
B2B GTM
Enterprise Sales, GTM & Transformation