ENTERPRISE GTM ADVISORY - B2B AI & TECHNOLOGY
The map in.
A partner to grow once inside.
Breakthru helps B2B AI and technology companies sell into the enterprise — and build the services infrastructure to actually deliver once they do.
WHAT WE DO
Player & Coach: Four ways we help you grow.
We don’t offer a menu and a retainer. We identify your constraints — and we remover them.
01
02
Positioning & Narrative
We translate what you do into the language enterprise buyers use to make decisions. Risk, ROI, proof — not features. The result is the foundation that works across every deck, every channel, every room.
Enterprise GTM Strategy
Target account strategy, buyer committee mapping, deal architecture for complex multi-stakeholder sales. The go-to-market motion Fortune 500 buyers expect — built to execute, not just present.
03
Enterprise Sales Architecture Stand-Up
The layer most growth-stage AI companies underestimate. We design and stand up the relationship infrastructure between your product and your enterprise clients — client development teams, account management structure, consultative services. Where enterprise value is earned and retained.
04
Strategic Sales Leadership
Active support on live deals: navigating procurement, coaching through buying committee dynamics, unlocking relationships that move stuck pipeline. We've sat on the other side of the table.
PROOF
Selected work.
GLOBAL MEDIA ADVISORY
Building an enterprise client team that spans product & services
Active support on live deals: navigating procurement, coaching through buying committee dynamics, unlocking relationships that move stuck pipeline. We've sat on the other side of the table.
AI CUSTOMER INTELLIGENCE PLATFORM
Building an enterprise client team that spans product & services
Active support on live deals: navigating procurement, coaching through buying committee dynamics, unlocking relationships that move stuck pipeline. We've sat on the other side of the table.
GLOBAL TECHNOLOGY CONSULTING
Building an enterprise account team that spans product & services
Active support on live deals: navigating procurement, coaching through buying committee dynamics, unlocking relationships that move stuck pipeline. We've sat on the other side of the table.
GLOBAL CREATOR PLATFORM
Strategic Sales Leadership
Active support on live deals: navigating procurement, coaching through buying committee dynamics, unlocking relationships that move stuck pipeline. We've sat on the other side of the table.
ABOUT
Zach Newcomb
FOUNDER, BREAKTHRU
I've spent twenty years inside the enterprise — media, advertising technology, data platforms, and AI. I've been on the buying side at Fortune 100 companies. I've built and scaled the client services infrastructure that sits between product and buyer. And I've been the person standing outside the room trying to get in.
Breakthru exists because the most capable founders I kept meeting were building serious companies without a roadmap for how enterprise buying actually works — and without the infrastructure to deliver once they won. Not because they lacked the ability. Because they lacked the access and the playbook.
We are the insider knowledge and operational architecture you shouldn't have had to earn the hard way.
20+
Years enterprise sales & services
$1.5B+
Managed M&A & business integration
F100
Active buyer network
B2B GTM
Enterprise Sales, GTM & Transformation
Say hello.
zach@breaking-thru.com